Insider, a global platform for building individualised, cross-channel customer experiences, is proud to announce its outstanding achievements in the latest industry reports by renowned organisations Gartner, Forrester, G2, and IDC.

IDC, the leading global market research firm, has recognised Insider as a leader in the first-ever MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment. This achievement is accompanied by the highest capability scores, reaffirming Insider's expertise and experience in delivering industry-leading omnichannel marketing solutions.

In the 2023 Gartner Magic Quadrant for Personalisation Engines, Insider has once again secured its position as a leader, marking the third consecutive year with the highest scores in all three personalisation use cases: Marketing, Digital Commerce, and Services and Support.

In the 2023 Gartner Critical Capabilities for Personalisation Engines Report, Insider received the highest scores across all three personalisation use cases, with ratings of 3.99/5.0 in Marketing, 4.11/5.0 in Digital Commerce, and 3.94/5.0 in Services and Support. These exceptional scores further solidify Insider's position as the go-to choice for marketers worldwide.

The number one choice for marketers worldwide

Insider maintains its position as the number one choice for marketers worldwide with:

• Advanced patent-pending Generative AI capabilities in segment discovery, journey creation, and copy creation, enhancing marketing team productivity and efficiency.

• Industry-leading features driving a new era in personalisation, including interactive AMP in email and two-way conversational conversations on platforms like WhatsApp and SMS.

• AI-powered product discovery to facilitate customer search, including affinity recommendations, NLP-driven search, and engaging story-style experiences.

Access the full reports here:

• IDC MarketScape for Worldwide Omnichannel Marketing Platforms 2023: Link

• Gartner Magic Quadrant for Personalisation Engines 2023: Link

Insider's impressive performance continues with recognition in G2's Fall Reports, where Insider retained its position as the #6 Best Software Product globally for the seventh consecutive year. It's consistently high G2 scores in Winter'23, Spring'23, and Summer'23 reports place it among other industry giants Google, HubSpot, GitHub, Zoom, and Monday.com.

Insider has also triumphed in G2's Best Software Awards for 2023 across various categories, including Top 100 Software Products, Top 50 Marketing Products, Top 50 Commerce Products, Top 100 Highest Satisfaction Products, Top 100 Fastest Growing Products, and more. In regional rankings, Insider was ranked #4 in the Top 50 UK Companies and #12 in the Top 50 EMEA Companies lists, in addition to being ranked #17 in the Top 100 Software Products list.

Read the full G2 report here:

• Link

Insider continues to push the boundaries of innovation and excellence in the marketing and personalisation industry. Its commitment to providing cutting-edge solutions to marketers worldwide remains unwavering, and these recognitions only serve as further motivation to drive it towards even greater heights.

About Insider

Insider—a single platform for building individualised, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI intent engine, and build individualised customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across Web, App, Web Push, Email, SMS, WhatsApp Commerce, and more.

Having recently unlocked unicorn status, Insider was also congratulated by NASDAQ for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Insider was named a leader in the Gartner Magic Quadrant for Personalisation Engines 2022, The Forrester Wave for Cross-Channel Campaign Management 2021, and IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-22 Vendor Assessment. The company has been named the #6 Best Software Company in the world, according to G2’s Spring’23 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalisation Engines, Personalisation Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalisation. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. 

One-third of Fortune 500 companies and top brands across retail, automotive, and travel choose Insider to deliver AI-led personalised experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Estée Lauder, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Vodafone, Allianz, Santander, BBVA, Pizza Hut, Newsweek, MediaMarkt, Nissan, AVIS, MAC, Marks & Spencer, Madeira Madeira, Avon, and CNN.