Saudi Arabia-based online retailer Thobi, has raised a SAR2.5 million ($670,000) in a seed round led by ABN Ventures and Abunayyan Holding’s VC Investment arm. 

Launched in 2018 and co-founded by Khalid Abanami (CEO) and Abdulmajeed Alresaini (COO), the startup describes itself as a “smart thobe tailor”, allowing its customers to order custom-made thobes online. Its propriety technology enables its customers to take accurate calculations of their body measurements remotely. 

“With consumers increasingly in need of a value proposition driven by convenience, especially in a post Covid-19 world, we at Thobi sought to develop a unique thobe tailoring business model with technology at its core,” said Abanami. “Through our application, we offer customers an easy and instant purchasing experience. They can select and customise their thobe of choice, and instantly measure themselves with a few clicks; all from the comfort of their own home.”

The company has managed to deliver more than 1000 thobes to customers across 47 cities in Saudi arabia during the first half of 2020.

“Thobi, with its technology, will disrupt the traditional thobe tailoring business in the region. We see a huge opportunity for scale and growth in this segment,”  said Abdullah Almedbel, head of investments at ABN Ventures.