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Entlaq acquires a stake in Egypt’s Brotinni

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Entlaq acquires a stake in Egypt’s Brotinni
  • Entlaq, an Egypt-based company supporting entrepreneurs, has acquired a stake in the Egyptian foodtech Brotinni for an undisclosed value.
  • Founded in 2020 by Dalia Abu Omar, Brotinni is a dark store that allows customers to buy their needs of meat and poultry online.
  • The new investment will allow Brotinni to expand its operations within Egypt and other regional markets.
  • In 2022, Brotinni raised a $600,000 Seed round, led by Innlife investments.

Press release:

"Entlaq," a company specialising in supporting entrepreneurship, has announced an acquisition of a stake in "Brotinni," the leading Egyptian startup in dark butchers’ technology and smart food technology solutions. This aligns with "Entlaq's" strategy to promote innovation and support technological advancements in the food sector, with a focus on applying technology to achieve sustainability in food production.

The partnership between "Entlaq" and "brotinni" aims to expand the latter's operations within Egypt and open new horizons in regional markets across the Middle East. "Brotinni" will leverage "Entlaq's" expertise in business development and acceleration to support its expansion strategies, enhancing the reach of its products to a broader market, particularly in the meat and poultry sectors.

Founded in 2020 by entrepreneur Dalia Abu Omar, "Brotinni" aims to make a significant leap in the industry by offering innovative solutions that include industrial biotechnology and environmentally friendly green technologies. By integrating advanced technologies into logistics and supply chains, "Brotinni" contributes to reducing reliance on harmful materials to the environment while maintaining the sustainability of food products for up to 14 days.

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