• Oman-based adtech Mubashir has raised an undisclosed investment round from ITHCA Group.
• Founded in 2015 by Ali Al Raisi, Khalid Al Khalifa, Khalid Alawad, and Raif Al Harthy, Mubashir is an out-of-home (DOOH) advertising network that provides clients with comprehensive advertising solutions, not just within Oman but also across the wider region.
• This investment from ITHCA will facilitate Mubashir's growth plans and expansion into other markets and bolster its technological advancements.

Source: Cairo Scene

ITHCA Group, an Omani investment group dedicated to supporting the technologies of the 4th industrial revolution, has recently invested in Mubashir, an Oman-based digital out-of-home (DOOH) advertising network, which aims to support the company's expansion efforts into new markets.

This investment from ITHCA will not only facilitate Mubashir's growth plans but also bolster its technological advancements. Mubashir's core objective remains to provide clients with highly effective and comprehensive advertising solutions, not just within Oman but also across the wider region.

“Advertising technology is changing rapidly; innovative AdTech companies in this space are leveraging data analytics, automation, and AI to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers,” Ameer Al-Alawi, Group Director Investments at ITHCA Group, tells StartupScene. “We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”

Mubashir's digital platform boasts extensive reach, connecting with millions of individuals throughout Oman via strategically positioned digital screens. Through this network, Mubashir offers diverse advertising formats that harness the power of smart data and analytics. These capabilities enable the delivery of precisely targeted campaigns, yielding measurable outcomes for advertisers.

Additionally, Mubashir's focus extends beyond traditional advertising to include infotainment communication, ensuring engagement with various consumer segments. This investment from ITHCA marks a significant step for Mubashir, positioning it for further success in the dynamic DOOH market.