Saudi Arabia-based edtech iStoria, has raised $1.3 million in a Seed round from Nama Ventures, Classera, Flat6Labs, BIM Ventures, and several other angel investors.

Launched in 2022 by Abdullah Al-Jaberi, Faisal Al-Hamoud, Abdel Nasser Al-Wali, Ismail Ashour, and Khaled Al-Rashed, iStoria is a specialised application for teaching the English language in partnership with Oxford.

iStoria will use the new capital to enhance its platform, accelerate innovation, and expanding its reach to learners worldwide.

Press release:

iStoria, a specialized application for teaching the English language, is thrilled to announce the successful completion of its Seed investment round, securing a total of 5 million Saudi riyals in funding. This milestone was achieved with the support and participation of notable investors including Nama Ventures، Classera, Flat6Labs, BIM Ventures, and several prominent angel investors.

With an impressive user base exceeding one million learners worldwide, iStoria has garnered high levels of satisfaction, boasting a remarkable App Store rating of 4.6 out of 5. This surge in popularity has been driven by the application's expansion into the educational sector, where it has forged partnerships with numerous private and government schools. These collaborations have enabled schools to incorporate iStoria into their curriculum, facilitating English language development for students and offering direct supervision.

iStoria, a Saudi-based initiative in partnership with Oxford, stands out for its unique approach to English language education. It emphasizes vocabulary-building through graded-reader stories tailored for learners of all levels, accompanied by comprehension questions and rigorous tests to master vocabulary. This method is thoughtfully designed to ensure learners succeed in mastering the international language tests. Additionally, the application offers innovative features that enhance the overall user experience.

With the infusion of capital, iStoria is set to further enhance its English language learning platform, accelerating innovation and expanding its reach to learners worldwide. This recent investment marks a significant milestone in establishing iStoria as prominent in the field of English language education, delivering even greater value to its users.

Launched in March 2022 by Eng. Abdullah Al-Jaberi, an entrepreneur and technical product developer, iStoria has been developed in collaboration with partners boasting over a decade of experience. Dr. Faisal Al-Hamoud, with expertise in academic education and program content management in the English language; Eng. Abdel Nasser Al-Wali, a specialist in operations management; Eng. Ismail Ashour, an expert in technical management; and Mr. Khaled Al-Rashed, the marketing manager, joined forces with more than 20 highly skilled and passionate employees to bring iStoria to fruition.

Eng. Abdullah Al-Jabri, the founder and CEO of the iStoria, expressed his satisfaction with the conclusion of this investment round, stating, "Through this funding, we will continue our mission to empower individuals to communicate effectively and boost their confidence in using the English language. We are optimistic and eagerly anticipate the next phase of our journey. Our growth and impact will primarily come from serving organizations and expanding our global presence."