• The Giving Movement, a UAE-based direct-to-consumer (D2C) sustainable fashion brand, has raised a $15 million Series A round, led by Knuru Capital along with other investors.
• The startup plans to utilise the funds to develop a new category focused on baby products as well as expand its geographical presence across the GCC countries.
• The Giving Movement offers same-day delivery to its users in the UAE, while other deliveries aimed at customers across the wider GCC are fulfilled within 2-3 days.
• The startup was founded in 2020 by Dominic Nowell-Barnes.

Source: Arab News

UAE-based sustainable fashion brand, The Giving Movement, has raised $15 million in a series A round led by Knuru Capital with participation from other investors.

The company will use the funds to grow and develop its recently announced children and baby line categories as well as expand to further markets.

The Giving Movement was founded in 2020 with the aim to keep a sustainable supply chain as well as 100 percent of the manufacturing of goods in the UAE.