• Saudi Arabia-based e-commerce fulfilment and logistics provider oda has raised an undisclosed pre-Seed funding round from angel investors including Yasser Al-Ghamdi.

• oda, a brand owned by Express Transportation, manages the technical and operational process for last-mile delivery services for several brands, moving from e-commerce to quick commerce experience.

• oda is working to initially launch its services in Riyadh, and will expand the scope of its operations to include the rest of the Kingdom’s regions, in order to expand to other GCC countries by 2022.

Press release:

oda, which specialises in logistics and e-commerce, has announced the closure of its first investment round by angel investors with the aim of providing its services to the local market for a number of companies and brands.

From this tour, oda aims to develop its services in the field of e-commerce and logistics to a competitive level commensurate with the latest technical and operational solutions in managing electronic stores projects, related to warehousing, fulfilment, and express delivery on the same day. This contributes to achieving the goals of the Kingdom's Vision 2030 in making a qualitative leap in the field of e-commerce by raising the level of services provided to entrepreneurs, brand owners, and customers alike.

On this occasion, Younis Al Jameel, founder, and CEO of Express Transportation LLC., the owner of the brand oda, said: “Due to our experience in providing last-mile delivery services for several brands, we have noticed the absence of integrated technical solutions that provide appropriate technical connectivity for brands In managing and organising sales and delivery operations. Although there are many technical companies that provide e-store services, they often stop at technical empowerment only and do not extend to include operational solutions in the logistical field. While we seek in oda to manage the technical and operational process under one easy-to-use umbrella, will take the seller and customer experience to the level of a global trend moving from e-commerce to q-commerce through the strategy of (dark store) distributed within cities."

On his part, Yasser Al-Ghamdi, one of "oda" angel investors and in many emerging technology companies, said: “By virtue of our knowledge of the e-commerce sector and its transformation, we found that a number of companies and brands are facing difficulties in managing and organising sales, storage, and express delivery, as it needs to link several different technical systems to manage electronic sales services, logistics solutions, and inventory management. Therefore, we established "oda" to present an integrated business model to connect the three services in one platform.”

It is noteworthy that “oda” is working to initially launch its services in Riyadh, and will expand the scope of its operations to include the rest of the Kingdom’s regions, in order to expand in the Gulf countries by 2022.