• Dubai-based healthtech selfologi has raised $17.5 million in a round led by angel investor Tamer A Wali in participation with Xenel International group. 

• Set to launch in Q4 2021, selfologi will provide a one-stop-shop for its users, where they can discover, learn about, and book cosmetic treatments, backed up by qualified medical expertise.

• The investment will enable selfologi to scale up its services, improve its technology and create original content.

Press release:

The Dubai-based healthtech startup and cosmetic treatment platform, selfologi has successfully closed a $17.5 million led by angel investor Tamer A Wali and Xenel International group. 

Set to launch in Q4 2021, selfologi is an online healthtech platform where users can discover, learn about, and book cosmetic treatments. It will provide a rich source of information – backed up by the very best medical expertise. Presented in a way that’s accessible and user-friendly for all. 

To commemorate this milestone founder and angel investor Tamer A Wali comments “As an expert, I’m constantly asked about treatments, from friends and people I meet from all over the region. ‘Which one is best for me, which clinic and doctor should I choose, how much does it cost?’ And that’s because there’s not a single, comprehensive, trusted source that can answer those questions. So, we’re creating one – selfologi.”

selfologi has put together an in-house team of globally successful experts to create a vast content hub of knowledge and understanding for the cosmetic treatments industry. The result will be the ultimate, one-stop-shop for users while simultaneously driving consumer engagement for clinics across the region. Rob Pye, selfologi CEO concluded: “We're going to launch something at a scale that's not been seen before in the region, leveraging the latest headless technology, original content, and proven growth strategies to empower consumers to find the right aesthetic treatments for them from the most trusted clinics and practitioners.”