• Saudi Arabia and Egypt-based edutainment platform Jeel has received $1.2 million in a Seed funding round, led by Kuwaiti and Jordanian angel investors.

• Founded in 2019 by Ahmed Sobaih, Jeel provides children with educational content including songs, games and videos under parental supervision. Its main project is Jeel App that serves children aged between three and nine years old by creating educational and psychological content that highlights values and ethics.

• The latest investment will support the platform to accelerate its growth and launch more features in 2021 as well as strengthen its technical capabilities and expand its team.

Press release:

Jeel Platform, a promising edutainment startup, has finished a seed funding round with $1.2 million from Kuwaiti and Jordanian angel investors, besides acquiring high-quality animation series, songs, and games to be added to its library, as the company stated.

Jeel Platform is an edutainment digital platform founded in the US with headquarters in Riyadh and Cairo. The platform provides children with exclusive and safe edutainment series, shows, songs, stories, and games. The team behind the platform consists of more than 60 full-time professionals and experts, besides more than 150 part-time and freelance creatives, and the number is rising as the startup grows.

The company’s main project is Jeel App, a mobile application for children aged between 3 to 9 years old, with access for parents to control tools and rich parenting content. The application is created upon an educational and psychological criterion that highlights values and ethics, under the supervision of parenting specialists.

The Jeel Platform’s CEO, Ahmed Sobaih, said: “Jeel Platform is stepping forward steadily with clear vision and strategy and this step pushes it towards our next milestone”. “We plan to launch more products and services soon, as a part of our expansion strategy” he added.

Commenting on this progress, Amr El-Basiony, the platform’s Product Marketing Manager, said: “We will broad the platform’s marketing activities to include more methods and target a wider range of users, and this fund, including the cash and the bilingual content, will support us to achieve that”. 

The platform’s Advisory Board Member, Ahmed Rashed, highlights the opportunities of the startup, saying: “We all aim for the sky since we are working with passion on a promising platform that creates a unique, fun environment that gathers parents and children”. He added: “The platform witnesses a great growth potential, especially with the unpreceded demand on the digital entertaining and educational services due to the Covid-19 pandemic”.

The company plans to use the seed fund in strengthening its technical capabilities, offering more services and content, and expanding its team.