• Egypt-based e-commerce enabler zVendo, e-payment solution providers PayTabs Egypt, and EFG Hermes-backed valU are collaborating to launch Baraka Group’s first online shopping portal, SWISH.
• The platform features Baraka Group’s products including New Balance, Baraka Optics, Beverly Hills Polo Club, and more.

Press release

zVendo, PayTabs Egypt, and valU have announced a collaboration to launch Baraka Group’s first online shopping portal ‘SWISH’. The dynamic online platform went live in the republic on 17 June to deliver seamless shopping experiences to online shoppers while offering them multiple payment options. SWISH features Baraka Group’s popular brands including New Balance, Baraka Optics, Beverly Hills Polo Club, and more.

“We took our time to enter the e-commerce space as we wanted to ensure that we have the right partners and structure in place. With zVendo, PayTabs, and valU, we feel that Baraka Group will be able to offer a comprehensive online shopping experience,” said Ahmed Ragab, CEO of Baraka Group. “We can confidently promise our partners that SWISH by Baraka Group is not just a marketplace but an entire immersive experience.”

“It is an honor to partner with a leading retailer in the market like Baraka Group to deliver a strong and comprehensive e-commerce platform that directly serves consumers, and we are equally thrilled to having contributed to the Group’s first venture into the digital space by unveiling SWISH” said Tarek Bakry, CEO at zVendo. “The platform was built with zVendo’s technology where zVendo acts as the sole e-commerce provider and end-to-end services arm that can ensure a hassle-free and secure shopping journey for its users.” added Bakry.

PayTabs Egypt, a joint-venture between EFG Hermes and PayTabs Global, will help facilitate e-payments on Baraka Group’s new platform by offering consumers various payment options and effortless transactions with its state-of-the-art-technology. In addition, valU the leading Buy-Now Pay-Later (BNPL) platform by EFG Hermes will offer consumer financing facilities to users with convenient payment plans that extend up to 60 months, enabling shoppers to spread their payments and make their purchases affordably.

Commenting on the partnership, Hany Soliman, General Manager, PayTabs Egypt said, “Encouraging and shifting large entities towards having online presence is our goal; we are all excited to be part of this strong collaboration that witnesses Baraka Group’s expansion into the digital space with the launch of SWISH.”

“We are thrilled to partner with zVendo, Baraka Group and our sister company PayTabs Egypt to bring to consumers an innovative platform that features all of Baraka Group’s brands. As Egypt’s leading BNPL fintech platform, valU is committed to offering consumers more flexible and intuitive payment services catering to their needs.” concluded Walid Hassouna CEO of valU and the NBFI platform at EFG Hermes.