Bahrain-based Bidayatech has launched a reward-based crowdfunding platform, in an attempt to address startup funding challenges.

The platform is the first of its kind in the Middle East and North Africa (Mena) region and was established with the objective of empowering founders to execute and close funding rounds and thereby accelerate their growth and scale up.

The Bidayatech platform enables startups to create and launch a fundraising campaign through an assigned campaign page on the platform to pitch their product or service to the crowd. Its rewards tier system allows startups to pre-sell their products or services at a discount to their campaign backers.

“We are creating a platform that is totally inclusive by expanding the access to funding for all tech startups, and spur financial inclusion of more startups and their founders to pursue their dreams while adding value to their communities and the economy to reach new horizons,” said  Dhafer Salih Alqahtani, founder and CEO of Bidayatech.