Dubai-headquartered online advertising startups (adtech) ArabyAds, has acquired Dubai-based advertising and data platform AdFalcon.

Founded in 2013 by Mahmoud Fathy and Mohammed Khartabil, ArabyAds is an advertising intelligence firm that provides marketing solutions for companies in the Middle East and North Africa (Mena) region. The company also has offices in Cairo and Amman and plans to expand to Saudi Arabia.

“Our vision to become the region's first AdTech platform can only be realised by such strategic strides. We see this opportunity as the first of many to aid us in our endeavour,” said Mahmoud Fathy, chief executive officer at ArabyAds. “More than anything we are excited to have the brilliant team behind AdFalcon's technology join our family. We are thrilled to see what we will achieve together.”

As per the acquisition deal, ArabyAds will be able to utilise AdFalcon's tech-based solutions in its operations, including demand manager (DSP), bridge technology and ad network. These solutions enable clients to reach their target audience via programmatic buying, as well as support various ad formats, in addition to flexible targeting options and multiple pricing models.

In April 2019, Arabyads raised a $6.5 million Series A investment round from Equitrust, the investment arm of Choueiri Group.

Established in 2010, AdFalcon offers comprehensive mobile advertising solutions, providing its clients with audience targeting.