Palestine-based user engagement and retention platform Gamiphy has raised its pre-Series A investment round led by Ibtikar Fund with participation from Al Mohallab Kuwait Real Estate Company and Al-Joud Kuwait Holding Company.

Gamiphy offers businesses plug and play tools that aim to empower their strategies in different verticals, such as customer acquisition and loyalty, customer engagement through games, and workforce management and motivation through gamification.

"It has been exciting working closely with our clients over the past two years to refine our offering and address their business needs through our platform. With this funding round, Gamiphy will focus on further expansion in key markets in the Mena region and beyond,’’ said Aws Alnabulsi, chief executive officer (CEO) and co-founder of Gamiphy.

“In a time when brands are constantly vying for consumers’ attention online, and it’s becoming more and more difficult to stand out, Gamiphy’s solutions are timely, cost-efficient, and easy to implement for any size company. Gamiphy has proven that it can sell to major brands in the Mena region, and that it can spread globally through integrations and partnerships. Ibtikar is proud to continue to support Gamiphy as it grows and expands, said Ambar Amleh, partner at Ibtikar Fund, and board chair of Gamiphy.