If you're trying to build a relationship with someone new, you shouldn't ask at first, how can they help you, but rather, how can you help them? This is one of the central pieces of advice in Keith Ferrazzi's book Never Eat Alone. 

In part 4 of our 5-part interview with Ferrazzi, contributor Nafez Dakkak asks, how can you help someone who's not necessarily in your industry? Say, artists or creatives, if you're an engineer? 

There are three levels of value you can add, and you don't have to be expert in any field in order to do so, says Ferrazzi. Watch the video to understand those three levels. 

"If you have an intention to help, you'll find out how," says Ferrazzi. "If you get into someone's head, you'll find out how they want to make an impact."

For more, see our other segments: 
Part 1: Build relationships before you do business
Part 2: Why contacts are more important than wealth 
Part 3: Why cultivating vulnerability helps business