After Mix n’ Mentor Riyadh, Astrolabs is traveling the region to help startups scale
On the heels of their first “Scaling
Online Startups” weekend in Dubai and their workshop at
Mix N’
Mentor Riyadh last month, Astrolabs founders Muhammad Mekki and
Louis Lebbos are bringing their series to Dubai (during the
Arabnet Digital
Summit), Beirut (on July 5-7th), Amman, and Riyadh this
summer.
Offering up advice based on their joint experience working at
Namshi, a Dubai-based fashion e-commerce site,
the two founders have designed their weekend workshop series to
help fellow startups diagnose ways to please customers and scale
quickly.
Startups who apply and are selected for the somewhat exclusive
program engage in exercises over the weekend, emerging not just
with advice, but a better sense of each other; it’s also designed
to
unite an ecosystem.
"AstroLabs startups typically are well on their path to success
but are facing very specific hurdles, like optimizing digital
marketing spend and scaling their operations,” says Mekki.
“Our SOS program is designed to offer startups concrete solutions
to those specific problems,” Lebbos adds. “After diving into deep
discussions of best practices and shared experiences, we expect to
see every entrepreneur come away from the program with a new set of
action items and tools tailored to their challenges, as well as
deeper bonds with their follow startups."
Addressing the major barriers to scaling
While Astrolabs focuses on the challenges specific to the startups who attend, the three biggest issues that startups typically face are related to customers, talent, and expanding operations, the founders say; here’s how they tackle the issues:
- Where do I allocate my marketing budget/How can I
acquire customers fast but in a cost-efficient
way?
Here we focus on how to think about the different marketing channels in terms of prioritization at different stages of the company, for different business models and how to measure and optimize those channels for maximum bang for the buck. We also dedicate a sizable part of the workshop on setting up good analytics and optimizing for conversion, both critical elements of smart marketing investment.
- What can I do to prevent my operations from breaking
while scaling rapidly?
This question usually comes up post-hoc; so we focus the module on processes to put in place to avoid issues during the scaling phase. We also discuss operating internationally in the different markets in MENA. Another full module focuses on delivering a distinctive customer experience.
- Where can I find top talent? How do I get them to join
a startup? How do I develop and keep them?
The most crucial challenges for a startup are around finding and keeping top talent. We share our experience and facilitate a discussion between all the founders around lessons learned.
Astrolabs at Mix N' Mentor Riyadh
Recently, the Astrolabs guys joined us at Mix N’ Mentor
Riyadh for a focused, two-hour workshop that offered a
condensed version of their weekend immersion. When addressing the
Saudi market, their background in e-commerce seemed especially
useful to some members of the crowd.
“I felt that they were speaking directly to my business,” says
Yazeed Altaweel, the founder of Pattz.com, a Saudi e-commerce site for
baby clothes. “They explained how to increase my number of loyal
customers and improve my sales. At the rest of Mix N’ Mentor, I was
often giving advice, but in the Astrolabs workshop, I was just
listening.”
For Mazen AlDarrab, the founder and CEO of Ecommerce SEA, a Saudi company that
specializes in building e-commerce startups and solutions, the most
important elements of the workshop was that it was hands-on and
based on past experience, and that it didn’t focus merely on
technology, but rather on aspects like operations, customer care,
and marketing.
Muhammad Arrabi, CTO and Head of Marketing at N2V,
a Riyadh-based investment vehicle (that has invested in Ecommerce SEA), was impressed by
the founders’ straightforward approach. “My favorite thing
about the two trainers, Mekki and Lebbos, is that they were very
humble. They are really interested in these subjects and they want
to enhance understanding. And they’re open with saying, ‘This is
our experience, and we tried X and Y, but we didn't try Z. Z could
be interesting.’"
The fact that Mekki and Lebbos focused in on scientific
decision-making methods, and addressed the importance of measuring
metrics like
net promoter score and customer
lifetime value made the workshop especially useful, says
Arrabi.
To get a sense of the Astrolabs workshop at MnM Riyadh, check out
the video below, in Arabic.
Startups interested in joining the next Astrolabs event can join
their 2-hour teaser session at the Arabnet Digital Summit,
on June 25th at 2:30pm at the Atlantis Dubai, in
Workshop Hall E.
Following that event, Astrolabs will host a three-day workshop in
Beirut, on July 5th, 6th, and 7th;
interested startups can contact the team here. Future events in Amman and
Riyadh will be announced this summer.