This week has been all about inspiration, and what it takes to foster a work environment that encourages creativity. How do you do it? 

Pic of the Week

What is the most valuable asset that a startup can have? How do you encourage it? Check out why Glen, our Features Editor, choose this illustration to reflect upon for our 'Pic of the Week' entry.

Upcoming Events

• 28 Sept – AltCity’s Open House and BarCamp
• 03 Oct – Dell Social Innovation Challenge Event
• 03 Oct – Webrazzi Summit 2012
• 05 Oct – SHARE Beirut
• 06 Oct – ExpoTech Technology Week 2012 in Palestine
• 06 Oct - Global Thinkers Forum: Women Leaders in MENA

Make sure to check wamda.com/events, or follow @WamdaME on Twitter to stay updated about more events you can attend!

Entrepreneur of the Week

In this week's 'Entrepreneur of the Week', we’ve highlighted brother Tarek and Alaa Sryo from SASCO, a family owned business specializing in manufacturing office supplies. In their interview, Tarek and Alaa discuss the challenges they face in modernizing and expanding SASCO in the Middle East. Watch their interview here.

Articles you Might have Missed

Namshi Raises $20m Round from JP Morgan, Blakeney Management

Dubai-based Namshi, launched in late 2011, have just announced a $20m fund from investment firms JP Morgan, and Blakeney Management. Read about JP Morgan’s latest string of investments, and how Namshi plans to expand across the GCC here.

Top 20 Most-Watched TED Talks of All Time

What is your favorite TED Talk? This week, we’ve highlighted the top 20 most popular TED Talks, as announced by TED. Click here to see if your favorite talk made the cut. 

Can Coffeehouses Boost Creativity in the Arab World? 

Arab Development Initiative Co-Founder and Wamda contributor Oubei Elkerdi takes us back in time to explain how coffeehouses became centers of various intellectual and cultural exchanges. He also discusses 6 ways how coffeehouses can encourage creativity and innovation. Read them here.

Taxi Apps Flourish in Egypt: A Look at El Ogra and 2Ogra

Did you know that it is estimated that by 2015, commuting time in Cairo will increase to 150 minutes? In an attempt to streamline taxi services in Egypt, El Ogra and 2Ogra, two Egyptian startups, are set on building web and mobile services to help ease out the problem. Read how each does it here.

Ever Dreamt of a Private Jet Trip? Dubai's iFlyPrivate Capitalizes on Empty Seats

If you've ever dreamt of hopping on a private jet, here's your chance to make this dream a reality! This week, we spotlighted iFlyDubai,which offers customers a chance to enjoy private flights by booking seats on chartered planes that would otherwise be empty. Read more about it here.

TellUs the Way For Customer Service in MENA

TellUs is a mobile application that allows for customer to business communication via chat. It’s beta release won’t be out before the end of October 2012. So why did Wamda contributor Omar Aysha decide to spotlight it so soon? Click here to find out.

Egyptian Accelerator Flat6Labs Hits its Stride in Cycle 2 Demo Day

What set Flat6Labs’s third demo day apart from the previous ones? Omar Aysha discusses the teams that presented as well as what made this event so interesting, here.