Maghreb AIG becomes Jumia, but is a rebrand a good idea? Few internet services have made as much noise as Africa Internet Group (AIG), and now it’s seeking to make more with a major... Aline Mayard - Rachel Williamson • 29 June, 2016 rebranding Africa Internet Group Kaymu
Maghreb Kaymu takes the lead in Algerian ecommerce Kaymu leads Algeria’s budding e-commerce sector. (Images via Kaymu) With its 40 million inhabitants, Algeria’s untapped digital market is s... Aline Mayard • 13 April, 2016 AIG Kaymu algeria
Maghreb Tech investor AIG to become first African unicorn Africa Internet Group (AIG) is set to become Africa’s first unicorn, after international insurer AXA bought an 8 percent stake in the... Rachel Williamson • 10 February, 2016 AXA AIG Africa Internet Group
Maghreb Nurture your network, PR tips for startups Entrepreneurs had a workshop in an intimate setting. (Images via Kaymu) When and how does one communicate the launch of a new project?... Sara Kadaoui • 30 June, 2015 Kaymu startupyourlife Casablanca
Maghreb Behind the scenes at Rocket Internet's eBay in North Africa When we hear about Rocket Internet, it’s usually related to massive fundraising, aggressive strategies, and management style (check out o... Aline Mayard • 28 August, 2014 Kaymu Rocket Internet
