Regional The competitive advantage of good customer service [Opinion] It should be self-evident. Good customer service increases revenues and decreases costs. (Image via tnooz.com) Inadequate or non-existent... Johnny Matta • 21 January, 2016 competitive advantage leaky bucket customer loyalty
6 ways to gamify your customer acquisition model If you have never heard the word ‘gamification’, the reason is not because it is not a proven concept, but because companies might not tak... Hanan Solayman • 27 August, 2014 Gamification Customer Acquisition
How to build loyalty by turning traditional marketing on its head For startups looking to launch a marketing campaign over the holidays, or starting in 2014, here’s a fun little nugget on marketing, f... Nina Curley • 24 December, 2013 Customer Acquisition
How to better understand your customers by creating personas The success of any company directly hinges on how well it serves it customer base. One way to get a better handle on who, exactly, the... Muhanad Sabha • 19 September, 2013 personas Customer Acquisition
5 steps for choosing your customer acquisition channel This piece was originally published on Brian Balfour's blog, Growth. SEO, SEM, Facebook Ads, content marketing, affiliates,... Brian Balfour • 15 August, 2013 SEM Customer Acquisition SEO
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