• UAE-based analytics platform Trends, backed by LuckyDodo, has secured $1 million in funding from several investors at the DIFC Innovation Hub.
• Founded in 2022 by Mary Queenie and Stephane Adam, Trends offers businesses a detailed understanding of market dynamics, consumer trends, and preferences by transforming user data into valuable insights.
• This investment will fuel Trends’ expansion, enabling it to scale its operations, enhance its technological infrastructure, and broaden its data analytics capabilities.

Press release:

In the ever-evolving landscape of business intelligence, a new star is on the rise. Trends, a cutting-edge analytics platform birthed from the digital powerhouse LuckyDodo, has recently announced a milestone achievement: securing $1 million in funding as a startup backed by the DIFC Innovation Hub. This significant infusion of capital marks a pivotal moment for Trends, highlighting its potential to revolutionise the way businesses harness consumer data for strategic decision-making across the Middle East and Africa.

The Genesis of Trends: From LuckyDodo to Data Dominance

Trends' journey began within the virtual walls of LuckyDodo, the groundbreaking online platform co-founded by Mary Queenie and Stephane Adam, where users win free prizes from a variety of brands. This unique position allowed Trends to tap into a wealth of user interaction data, providing an unparalleled view into consumer preferences and behaviours. The transition from an entertainment-centric model to a data-centric one was a natural evolution, driven by the vision to transform raw data into actionable business insights.

A Million-Dollar Milestone

The recent $1 million funding secured from forward-thinking investors at the DIFC Innovation Hub is not just a financial boost but a testament to faith in Trends' vision and capabilities. This investment will fuel the expansion of Trends, enabling it to scale its operations, enhance its technological infrastructure, and broaden its data analytics capabilities. This financial endorsement is a clear indicator of the platform's promising trajectory in the realm of business intelligence.

Transforming Data into Business Gold

At its core, Trends is more than just a data aggregator; it's a sophisticated tool that transforms user data into valuable insights. By analysing consumer interactions from LuckyDodo, Trends offers businesses a detailed understanding of market dynamics, consumer trends, and preferences. This level of insight is invaluable for companies looking to fine-tune their marketing strategies, develop new products, or enter new markets. In a world where data is king, Trends is emerging as a critical ally for businesses striving to stay ahead of the curve.

Looking Ahead: The Future of Trends

With its recent financial backing and strategic positioning within the DIFC Innovation Hub, Trends is poised for a bright future. Its mission extends beyond mere data analysis; it aims to be a catalyst for innovation and growth for businesses across various sectors. As it continues to evolve and expand its capabilities, Trends is set to become a cornerstone in the business intelligence landscape, offering companies the insights they need to thrive in an increasingly competitive market.

Trends stands at the forefront of a new era in business intelligence, one where data is not just collected but meticulously analysed and transformed into strategic assets. With its innovative approach and recent financial backing, Trends is well on its way to becoming a pivotal player in the global business intelligence domain.