• Kuwait-based Al Muhalab VC has led a $1.5 million pre-Series A round for Palestine-born and US-headquartered SaaS startup Gamiphy.
• The round saw participation from Jordan’s Innovative Startups and SMEs Fund (ISSF), Bank of Palestine, and a group of angel investors, in addition to a grant from the Innovative Private Sector Development (IPSD) project.
• Founded in 2017 by Aws Al Nabulsi and Ahmad Alstaty, Gamiphy enables businesses to implement gamification strategies to engage with their customers and deliver personalised on-site and off-site experiences. 

Press release 

Retail- growth SaaS startup, Gamiphy has raised $1.55M in a Pre-Series A funding round led by Kuwait-based Al Muhallab VC with the participation of Jordan’s Innovative Startups and SMEs Fund (ISSF), Bank of Palestine, and a group of angel investors, in addition to funding from the Innovative Private Sector Development (IPSD) project.

Gamiphy allows businesses to easily launch their customer loyalty programs with core features including points, referrals, and rewards. The products are further enhanced with cutting-edge tools that boost conversion and retention such as branded games and live commerce. 

The startup’s latest development is a machine-learning personalization engine, which allows them to offer their clients personalized on-site and off-site experiences.  

Aws Al Nabulsi, Gamiphy’s founder and CEO commented, “The unique combination of loyalty program interaction with behavioral data analysis is our focus to deliver unique personalization and recommendations for consumers that make their online shopping  journey smoother and delightful.”

Through partnerships with leading eCommerce platforms, Gamiphy is able to reach and acquire a diverse and global customer base with a strategic focus on B2C retailers and brands of any size and industry. The majority of Gamiphy's current customers now are lifestyle brands (including apparel, fashion, beauty, and cosmetics.)

‘’We are proud to be part of this successful raising for Gamiphy. Their ability to align their products with their customer’s needs unlocking global growth potential and attracting major partners and clients reassured our decision to further support Gamiphy’s momentum,’’ added Abdullah Alghanim. 

Gamiphy operates in and is growing throughout Mena, Latin America, and Europe. This funding round will help them expand in Brazil, the rest of LatAm, and start the process of US market presence. “This funding round is timely to fuel our global growth and support our brand positioning as a global leader in providing a much-needed service for retail operators,” concluded Al Nabulsi.