• Jordan-based SaaS platform Repzo, has raised a $1.4 million bridge round, led by the Arab Palestinian Investment Company (APIC), Jabbar Internet Group, Ahli Fintech, Arzan VC, Shorooq Partners, Adamtech Ventures and other angel investors.
• Founded in 2017 by Hassan Atmeh, Moutaz Atmeh and Ayman Atmeh, Repzo provides a sales force automation solution to FMCG and pharmaceutical companies to better manage and measure the KPIs of their field workforce by offering GPS tracking, sales order automation, inventory management and merchandising solutions.
• This round will boost Repzo’s expansion to Saudi Arabia.

Press release:

The Jordan-based SaaS Sales Force Automation platform Repzo has successfully raised a $1.4 million bridge round in their latest fundraising. The funding round was led by the Arab Palestinian Investment Company (APIC), Jabbar Internet Group, Ahli Fintech, Arzan VC, Shorooq Partners,  Adamtech Ventures and a group of angel investors.

Founded in 2017 by Hassan Atmeh alongside his brother Moutaz and cousin Ayman, Repzo provides a sales force automation solution that helps FMCG and pharmaceutical companies to better manage and measure KPIs of their field workforce by offering GPS tracking, sales order automation, inventory management & merchandising solutions.

This financing round comes after the company doubled its revenue last year by having over 170 clients in 12 countries with around 5000 daily active reps using its platform.

Hassan Atmeh, the founder and CEO of Repzo, commented on successfully closing this bridge round: “It has been an amazing journey as our team built a truly amazing solution that enables SMEs to implement Arabic enabled salesforce automations.”

Moutaz Atmeh, co-founder & VP of sales said: “We are proud to have one of our customers, the Arab Palestinian Investment Company (APIC), leading our round after using our platform in three of their subsidiaries: Siniora Foods Industries Company Unipal General Trading Company (Unipal) & Medical Supplies and Services Company (MSS).”

Subsidiaries of APIC offer a wide array of products and services through distribution rights agreements with multinational companies that include Philip Morris, Procter & Gamble, Kellogg's, XL Energy, Abbott, B. Braun, Eli Lilly, GlaxoSmithKline, Sanofi Aventis and Nivea, among many others.

This round comes as a booster as Repzo witnesses expansion into KSA, the company has launched its offices in Riyadh and is currently onboarding companies interested in automating their workforce.

Repzo has integrated with leading ERPs such as SAP, Microsoft Dynamics, QuickBooks, Xero & other local ERPs. The Tech startup plans to utilize these newly acquired funds by hiring top talents and expanding its integration channels.

The company is currently developing a new solution that caters to the needs of field service providers. Repzo will help businesses track reactive and preventive maintenance and control the daily operations, such as safety and quality inspections and operating checklists.