• Dubai-based fitness app Enhance Fitness has closed a $3 million Series A round from Global Ventures.

• Founded in 2018 by Tarek Mounir, Enhance Fitness connects the trainee with an on-demand personal trainer at their local areas and gyms.

• Enhance Fitness plans to use the new capital to hire talent, and strengthen its product, content and marketing strategy, to expand operationally and geographically.

Press release:

Enhance Fitness, the Middle East’s leading Personal Training platform has announced the successful closure of a $3 million Series A fundraise, one of the largest rounds in this sector in the Middle East.

The capital raise was led by Global Ventures, a Dubai based, international venture capital firm. Proceeds will be used to expand operationally and geographically, hire talent, and strengthen its product, content and marketing strategy. 

Founded in 2018, Enhance Fitness is disrupting the Middle East’s Personal Training industry by enabling individuals to access personal training on demand and in different locations. The company’s strategy is to expand across the Mena region as it responds to burgeoning demand. The company is growing rapidly, with a headcount now exceeding 175.

With the increased interest in health and wellness in Mena, there is a high demand for personal trainers for an enjoyable, affordable, and hassle-free experience. Enhance Fitness’ app features make it easy to connect with personal trainers in consumers’ local areas with just the tap of a finger, and choose from a wide variety of workout options, such as swimming, yoga, pilates, MMA and general fitness, and training locations (gyms) at no additional cost to the consumer – anywhere, anytime. 

Enhance Fitness was founded by Tarek Mounir, a former C-level executive with over 15 years of experience in running multinational media and music businesses across the Middle East & Turkey. 

“We are delighted to complete the Series A fundraise, especially as it is one of the largest to date in this sector in the Middle East. There is a revolution taking place in fitness, health and wellness. Consumers want easy access to personal trainers and a choice of engaging exercise routines. We make that happen. The proceeds will help us continue our expansion across the region, raise our profile, and attract more talent,” said Tarek Mounir, CEO and founder of Enhance Fitness.

“For the past year, our investment thesis has focused on locating regional digital health solutions that not only improve health outcomes for hundreds of people but also shift the healthcare narrative from treatment and cure to prevention and early intervention. Enhance is one such solution. We are thrilled to partner with the team as they make healthy and active lifestyles a sustainable, convenient and accessible choice to all,” Noor Sweid, General Partner at Global Ventures, commented.