• Cairo-based grocery shopping app GoodsMart has raised a $3.6 million funding round, led by Sawari Ventures.
• GoodsMart will be using the investment to further accelerate its expansion across its home market and to grow its team.

Press release

Cairo-based online household shopping service, GoodsMart, has raised an additional funding of $3.6M, led by Sawari Ventures to accelerate market expansion.

The company launched in 2014 as a grocery shopping application with unattended delivery service.  Unlike most online grocery startups across the region, GoodsMart’s model is quite different, by enabling households to sign up and receive groceries on a regular basis, delivered a pre-installed box at their doorstep. Clients put in their order before 9 pm and they will find the orders in the pre-installed box when they wake up in the morning. They are also able to customize their delivery frequency and order their groceries from a wide range of suppliers.

The team has been vigorously working during the past two years to enhance their premium household shopping experience to make it smart and hassle-free for the whole family. Over100 suppliers have been added, a marketplace section was launched, in addition to multiple additional features such as the option of recurring orders, and the ability to add multiple user accounts per household.

GoodsMart will be using the investment to further accelerate its expansion across the market and to expand its team. GoodsMart is now covering West Cairo and will be expanding in a couple of months to East Cairo having successfully closed various deals with different suppliers and real estate developers.“We started in 2014 with a vision to re-invent grocery shopping.

Our biggest success is the emotional bond we managed to create with our clients.; listening to them was and will always be the secret recipe.” Amr Fawzi, the CEO and Founder of GoodsMart states.“The demand for online grocery delivery has been exponentially increasing,” said Hany ElSonbaty, Managing Partner at Sawari Ventures. “GoodsMart has managed to disrupt the market by providing a seamless innovative solution for consumers that will shape the future for this sector.”