Egypt-based sportswear company Sigma Fit, has raised new funds from its compatriot investment company, Innlife Investments. 

Founded in 2017, Sigma Fit is a tech company that specialises in sports consumer products. The company has created high-tech clothing with several features that interact with the individual’s body to be sustainable and save water/electricity when washing. With the use of hydrophobic technology, Sigma Fit can create and sell clothes that can be worn for around three weeks without having to be washed. 

The new funds will be used to fast track the implementation of new technologies and sectors, including augmented reality (AR) and hologram projections sales, embedded sensors clothing, and new sports product lines.

"We would like to expand to football, launch our retail stores where robots will be serving humans, and AR will be used instead of fitting rooms. We'd like to expand our medical productive clothing lines to fight any upcoming pandemic and launch the first hologram based shopping booth!,” said Omar El Metwally, managing director and co-founder of Sigma Fit.

Over the past few years, Sigma Fit has diversified its revenue streams from technology and white labeling to wholesale and medical protective equipment. Their sportswear brand is currently operating in Egypt, the USA, Kuwait, and has patents pending in the field of antimicrobial sports products.

"Techwear is changing the world and Sigma Fit made a huge role in protecting us from the pandemic and we believe it will play a worldwide vital role in the techwear field,” said a partner at Innlife Investment.