E-commerce retailers are scrambling to attract consumer attention during the annual month-long biggest sales event, White Friday.

E-commerce giant Amazon said that it has increased its storage capacity by 45 per cent and created 2,000 jobs in the UAE,  in anticipation of the shopping event.  The company now has more than 2.4 million cubic feet of storage capacity across its network and third-party partners.

“Amazon’s investment in strengthening operations reflects our long-term commitment to delivering a world-class customer experience for our customers and partners in the UAE. We feel a deep responsibility to the communities where we operate, and the creation of thousands of new jobs will benefit the entire country,” said Prashant Saran, director of operations for Amazon Middle East and North Africa (Mena) region.

“Our goal is to ensure that customers across the country are able to get what they want from the comfort of their home while prioritising the health and safety of our associates, partners, and customers,” he added. 

According to Statista, the UAE’s e-commerce market is projected to hit $5.8 billion in 2020, rising to $11 billion by 2025.