Dubai-based luxury fashion and lifestyle platform THE LIST, has raised a bridge investment round from the ventures arm of media publishing house Nervora, publishers of Vogue Arabia and WIRED Middle East. The amount raised was not disclosed.

The investment was secured ahead of THE LIST’s Series A funding round, according to the company’s release on Thursday. Founded in 2016 by Andreas Skorski, the company enables its customers to shop for luxury fashion and lifestyle products from different retailers worldwide, and deliver them directly to their doorstep in over 190 countries. The platform also takes care of the entire payment and fulfillment process. 

It also provides its retail partners with  machine learning-based software integration for better automated inventory management.

"THE LIST has raised $2.4 million in previous rounds of funding, and technology investment has been a fundamental driver in the company’s recent growth. An asset-light model combined with intelligent technology is the heart that drives THE LIST, and that allows us to operate in a very competitive, demanding market highly efficiently and fast with a lean set up,” said Andreas Skorski, founder and CEO of THE LIST.

The investment will go towards enhancing the company’s technology, developing its product offering, and fuelling its geographical expansion. As part of the investment deal, the new investor will provide brand-building and digital insights, networking and support, driving continued awareness and growth in the Middle East.

“We were attracted by THE LIST’s business model since it covers areas in which we have already gained a solid footprint: digital experience, luxury brands and products. Its newest product launch will be a spin on the digital commerce model and unlock new opportunities for brands and retailers. We’re excited to support THE LIST in its next stage of development and growth,” said Shashi Menon, founder and CEO of Nervora.