The Middle East is no stranger to online food delivery. Apps like Zomato, Deliveroo and Talabat are found on almost every smartphone in the region, but increasingly consumers are becoming more comfortable with purchasing their groceries online.

Nader Amiri founded El Grocer in Dubai to bring the same ease of ordering his dinner to his weekly shop. In this podcast we discuss his startup story and follow the online ordering process with one of the shoppers instore.