Badir Program for Technology Incubators, a Saudi national program under King Abdulaziz City for Science and Technology (KACST), launched a new Soft Landing Program to attract business startups in the GCC and the Middle East, as well as in the US, the UK, and East Europe, Malaysia and Singapore to enter the Saudi market. It also aims at engaging them with their local counterparts.

The Soft Landing Program, which was announced during Badir participation at GITEX Technology Week 2017 in Dubai, will work closely with local partners in Saudi Arabia to assist overseas companies with market feasibility and orientation in the Kingdom.

In order to qualify for the program, the companies must have a sales track record and a potential to offer employment to Saudi nationals.

The program will also offer Visa arrangements, accommodation, networking opportunities and meetings with potential customers and partners, office access, in addition to other facilities.

Badir had also graduated four of its incubatee startups, during a ceremony held at their headquarters. Startups include Elag, which specializes in online medical technology and aims to facilitate booking of appointments in health facilities; Ineed, specialized in car rentals and connecting customers to service providers; Ajeer, which offers innovative solutions in the field of home maintenance by connecting customers to service providers; as well as Tamweel, which is a platform that links between financing and installments applicants in the fields of cars, personal finance, and mortgage finance.