In a region where internet penetration is rapidly growing (60 percent in 2017), having a good digital strategy for your business is crucial.

As a result, many ventures are leveraging the social media networks to drive success to their businesses.

There are different ways to tap into your digital strategy, according to Jad Yammine from Discovery Networks MENA.

As well as keeping content key to the users, Yammine, their digital media manager, told Wamda that in order to start making money out of your online presence, “you have to bridge brands who are relevant to your fanbase.”