Tunisian startup Datavora, a specialist in ecommerce big data, has raised just over 1 million Tunisian dinars (US$467,000) in seed funding.

This is the startup’s first round of fundraising, which started six months ago.

Datavora was launched in June 2016 by Aymen Ferchichi, Oussema Messaoud and Hédi Zaher with the aim to create the ‘Bloomberg of electronic commerce’, collecting and analysing industry data.

Investors included UGFS (United Gulf Financial Services-North Africa) and two Tunisian investment funds, personal investors, family and friends, and employees.

The money will be used for R&D and the scaling of the start-up on the European and North American market.