This workshop will cover the different objectives on Facebook and what you need to focus on while running your online campaigns. Liliane Assaf will be explaining the mechanisms of campaign assessments in terms of KPIs, optimization tips, identifying the appropriate target audience and insights and sharing best practices as seen by Facebook.

Liliane Assaf is the Regional Product Marketing Manager at Facebook. Prior to that and after acquiring a post graduate degree in Computer Science she worked for 8 years in the fields of Software Engineering and Programming before she switched to Digital Marketing and started working with Starcom MENA as a Performance Manager.