MASHUP MENA, now in its 2nd year, is an annual event that brings together an elite group of innovators, marketers and visionaries to one city for two days to discuss marketing in the age of the connected consumer. Held on 25-26 October at the Radisson Blu hotel in Kuwait, the digital gathering will bring together 30 speakers, 20 sessions and 400 attendees .

The guided discussions will share how new business models and innovations take an "outside in" approach that draws technology, market trends and customer needs to the center of how you do business. It's the regional gathering point for the modern marketers & business leaders to get-to-grips with emerging trends and technologies.

The MASHUP of topics will explore the latest trends on how the role of digital is evolving, in addition to navigating the most pressing issues in marketing, media and advertising today. With “Growth” being the underlying focus of the event, the themes include the effect of digital technologies on consumer behavior; multichannel marketing, innovations, new approaches to advertising and branding, social networks, strategy and growth hacking amongst other topics.

Running into its 2nd year of success, MASHUP MENA is the largest & most influential gathering targeted towards the adoption and advancement of the digital business sector.

The Expo reaches a crowd of 400+ delegates from the MASHUP MENA over the course of 2 days, and is accessible for free to the public. This marks the event as the largest of its scale to take place locally. Conference attendees and the public will be given the chance to connect to exhibitors & discover the latest trends, applications & companies of all sizes rendering services to the online business sector locally.

Mashup Expo

New for 2015, MASHUP Expo will bring together a crowd of 400+ leading local and regional solution providers from the digital ecosystem to connect with the crowd & share the latest on trends, tools & digital solutions to facilitate business growth. The Expo, which is accessible to the public, will also proudly showcase aspiring startups and digital brands crafting the local technology scene.

Additional benefits for exhibiting at the MASHUP Expo include:

-500+ m2 of exhibition space, 40+ companies exhibiting
-Subsidized exhibiting price to make it accessible to the startup & SME sector
-Provide a 1on1 look into how your products work in the real world
-Join exhibitors only training
-Opportunities to integrate different marketing channels along with your participation as an exhibitor

To view the exhibition package, click here.

For registration, click here.