In the last segment of our CoE E-Commerce panel on The World of E-Commerce, Beyond Physical Goods, the panel fields audience questions. Abed Agha, Founder and CEO of Vinelab, moderates for panelists Fares Akkad, Head of Digital Business Development at MBC, Nour Khrais, Founder and CEO of Maysalward, Eli Habib, Co-Founder and CTO of Anghami, and Karim Sarkis, CEO of Sync Media about trends in the MENA entertainment industry including music and gaming.

Akkad discusses MBC’s Shahid, or “catch-up TV,” and how MBC encourages advertisers to control a brand across platforms, not to advertise solely on TV or online. He also explains the differences between Shahid, its competitors, and new startups trying to enter the space.

Khrais adds that Maysalward averages around 300,000 downloads monthly, and need to make at least $0.30-0.50 per download to make a profit. Depending on the game and market, some games need to reach $1 per download.

Find this panel's previous segments here: Part 1, Part 2, Part 3, & Part 4