Bashar Saleh, co-founder of ReserveOut.com, discusses how his company provides restaurant owners with an online web portal to facilitate reservations in their restaurant. He details the functionalities of the website for both customers and restaurants.

Saleh discusses why the founders had to rename and rebrand the startup since its launch as well as the intitial difficulty of both recruiting restaurants to the site before consumers signed up and in attracting consumers without confirmed restaurants on the site.

ReserveOut markets its product by showing restaurants the potential of the website to overhaul how they do business. He explains that, “They all understand that we are trying to build an industry and they want to be on the forefront of this new revolution in the online restaurant reservation industry.”