Acclaimed Iraqi oudist Naseer Shamma discusses his recent initiative, the "Aroma of a Flower" project, which aims to empower widows throughout the Arab world, and describes his journey founding the Tareeq al Zuhoor (The Path of Flowers) Charity Group, which provides health care for children in Iraq. Highlighting the difficulties he faced, Shamma stresses the necessity of getting the private sector more involved in social programs.