• UAE-based premium e-commerce platform Hushday has raised $550,000 in a pre-seed funding round from undisclosed regional investors.
• Founded in 2025 by Jennifer Cohen Solal and Riad Djabri, Hushday offers consumers an invitation-only platform with access to luxury and premium brands' excess inventory while allowing brands to maintain pricing control and brand positioning. 
• Hushday plans to launch in the UAE and expand to Saudi Arabia, Qatar, and Kuwait, tapping regional demand for premium retail.

Source: Zawya

Dubai-based Hushday, the region’s first premium flash sales platform, has raised over AED 2 million ($550,000) in pre-seed funding from regional tech investors.

The startup aims to develop a new channel for luxury and premium brands to expand in the Middle East, according to a press release.

Hushday is a GCC-first model, created locally for brands and consumers who seek exclusivity, experience, and execution.

Jennifer Cohen Solal, CEO and Co-Founder of Hushday, said, “We’re not here to patch a post-COVID inventory issue. We are here to open a new, scalable path for growth — for brands who want to reach a younger, price-sensitive, digital audience without damaging their equity.”

Hushday was designed as a strategic distribution layer, allowing brands to activate curated drops in a brand-safe, high-conversion environment and reach valuable new audiences.

Jean Thillaye du Boullay, COO and Former Carrefour executive, elaborated: “This is not just about clearing stock. It is about reaching a new audience with purpose — and turning each campaign into both revenue and retention. From curation to delivery, we handle the full experience with precision and speed.”