• Saudi Arabia-based AI-powered networking platform Halo AI has launched its services.
• Founded in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin, Halo uses AI to connect brands with nano- and micro-influencers who have audience relationships in specific niches.
• Next, Halo AI plans to expand to the UAE and Kuwait.

Press release:

Halo AI, a Saudi-based AI-powered networking platform, proudly announces the launch of its innovative solution designed to revolutionise brand-creator collaborations. Halo AI uses artificial intelligence to connect brands with nano- and micro-influencers who have strong, authentic audience relationships in specific niches. Their unique expertise and genuine connections drive higher engagement rates, helping companies achieve better Return on Ad Spend (ROAS) as they scale their influencer marketing programs.

Halo AI’s founding team comprises industry veterans Vito Strokov, Rami Saad, and Alex Gadalin, who bring decades of global and regional experience from leading tech companies such as Meta, Snapchat, and Amazon. Their extensive knowledge of technology and proven track record in building thriving digital ecosystems have been pivotal in developing a platform catered to the needs of the fast-changing dynamics of the creator economy, especially in the GCC.

The platform already delivered outstanding outcomes during its soft launch in Saudi Arabia and has set a new benchmark in influencer marketing by enabling efficient and impactful partnerships between brands and creators. Next, Halo AI plans to expand to Dubai and Kuwait.

“Micro-creators are the new media. They have infinite leverage through the channels and communities they’ve built, yet most are unaware of the power of their voices,” said Vito Strokov, co-founder and CEO of Halo AI. “Today, more than 80% of micro-creator income comes from brand collaborations, but 90% of their time is spent searching for reliable deals. Halo AI is here to change that.”

“Halo AI is set to awaken a sleeping giant—the economic engine driven by people’s passion, skills, and creativity,” said Rami Saad, Co-Founder and CBO of Halo AI. “What started as an exciting idea has now transformed into a powerful platform, with hundreds of successful collaborations already under our belt. Brands in MENA have never worked with creators in such an efficient and impactful way before. We are excited to bring the transformative results of Halo AI to the market."

Halo AI addresses key inefficiencies in traditional brand-creator collaborations, reducing brief-to-live time to 15 minutes, eliminating 80% of manual workflows, and delivering results that outperform traditional methods by 4x. Its advanced AI capabilities eliminate guesswork, connecting brands with creators who align with their values and audience, resulting in more authentic and engaging campaigns. Having operated in stealth mode until now, Halo AI has already captured the attention of leading brands such as Kitopi, ToYou, 1/2M, Home Bakery, A.O.K. Kitchen, and more.