• Saudi Arabia-based event planning platform Mila Celebrations has raised $227,000 in a pre-Seed round from angel investors. 
• Founded in early 2024 by Muhammad Ghourbal, Mila Celebrations offers a one-stop solution for organising events and celebrations. 
• Mila plans to use the investment to expand into the broader GCC market.

Press Release:

Mila Celebrations, a tech-driven event planning platform founded in early 2024, has raised SAR850,000 ($227,000) in a pre-Seed round from angel investors. The company has already organised over 1,000 events, including weddings, birthdays, and graduations, positioning itself to tap into Saudi Arabia’s thriving event market, which exceeds SAR50 billion annually.

In Saudi Arabia, family celebrations are a significant cultural aspect, with extravagant spending on weddings, birthdays, and other milestone events. Users spend an average of over SAR3,000 on birthday celebrations through Mila, with wedding costs frequently surpassing SAR200,000, reflecting the country’s tradition of investing heavily in family events. 

Mila’s platform offers a seamless solution for organising events, providing everything from decor to catering, photography, and entertainment, making it a key player in the shift towards digital and convenient event planning. Founder Muhammad Ghourbal highlighted the growing demand in the region: “The event industry in Saudi Arabia is evolving, and we aim to provide a premium service that makes celebrating special moments easier and more enjoyable.”

With Saudi Arabia ranked among the top countries in wedding expenditures per capita, Mila is well-positioned to meet the increasing demand for high-quality event services. The newly raised capital will be used to enhance Mila’s app, expand its service offerings, and target more events, including corporate functions.

As the Saudi government continues its push toward economic diversification and domestic tourism under Vision 2030, the event and celebration industry is set for further growth. Mila plans to capitalise on this opportunity, with ambitions to expand beyond Saudi Arabia and into the broader Gulf Cooperation Council (GCC) market.