• Saudi Arabia-based SaaS provider Blend has raised $1.3 million in a pre-Seed investment round, backed by an undisclosed group of angel investors. 
• Founded in 2023 by Omar bin Sultan Al-Lihyan, Blend allows restaurant owners to efficiently manage orders and items while easily tracking reports, through a system that integrates multiple food delivery platforms into a single screen.
• The latest funds will enable Blend to expand to other Gulf countries, including Kuwait and Bahrain, by the end of next year.

Source: EntArabi

Saudi startup Blend has successfully raised SAR 5 million in a Pre-Seed investment round, backed by a group of angel investors. These investments aim to develop innovative tech solutions serving the restaurant, cafe, hypermarket, and cloud kitchen sectors.

Founded in 2023 by Omar bin Sultan Al-Lihyan, Blend offers a unique system that integrates multiple food delivery platforms into a single screen. This allows restaurant owners to efficiently manage orders and items while easily tracking reports. So far, the company has successfully integrated with five local delivery applications.

In a press release, Omar bin Sultan Al-Lihyan, founder and CEO of Blend, stated that the Saudi market is experiencing significant developments. He added, “As the only local Saudi company serving this sector, we have a deep understanding of the real challenges and technical needs that business owners face when dealing with delivery applications.”

Al-Lihyan also explained that the company plans to expand to other Gulf countries, including Kuwait and Bahrain, by the end of next year, aiming to reach all beneficiaries in the region by the end of 2026.

These developments come at a time when the restaurant and cafe sector is undergoing significant changes in line with Saudi Arabia’s Vision 2030, which aims to attract tourists and increase the population in the Riyadh region to 15 million people. Al-Lihyan noted that new players are expected to enter the market and that 30% of Blend’s customers have not yet started their operations.

It is worth mentioning that Blend has graduated from several programs supporting startups, including the Misk Accelerator, the MVPLab Accelerator under the National Information Technology Development Program, and has a presence at the Zaka Center under Monsha’at.