• Egypt-based podcast production company “The Potcast Productions Company” (TPP) has closed a pre-Seed funding round with strategic investments from Innovative Media Productions (IMP), the media powerhouse behind Egypt’s Shark Tank Show, and investor Ahmed Tarek Khalil. 
• Founded in 2020 by Islam Adel, Potcast creates 15 diverse programmes tailored to various target demographics. It claims to have garnered 7 million listens and over 600,000 viewing hours within just 6 months.
• The funds will be deployed to enhance TPP’s content production capabilities, scale its marketing efforts, and accelerate the development of new, high-quality podcast series.
• This new influx of capital follows the initial funding round announced last April  through the Shark Tank programme.

Press release:

The Potcast Productions (TPP), Egypt's leading podcast production startup, is thrilled to announce the successful closure of its pre-seed funding round with strategic investments from Innovative Media Productions (IMP) and renowned investor Ahmed Tarek Khalil. This new influx of capital follows the initial funding round announced last April, marking a significant milestone in TPP’s journey to revolutionize the podcasting landscape in the MENA region.

This additional funding underscores the confidence and enthusiasm that prominent investors have in TPP’s vision and innovative approach to content creation. IMP, the media powerhouse behind hit show Shark Tank Egypt, and Ahmed Tarek Khalil, a distinguished figure in the startup ecosystem, bring not only financial support but also invaluable industry expertise and strategic guidance to TPP.

Islam Adel, CEO and Co-founder of TPP, expressed his excitement: "Securing this follow-up investment from IMP and Ahmed Tarek Khalil is a testament to the hard work and dedication of our team. Their support validates our mission to transform podcasting in the region and propels us forward as we continue to innovate and expand our reach."

The funds will be strategically deployed to enhance TPP’s content production capabilities, scale its marketing efforts, and accelerate the development of new, high-quality podcast series that cater to a diverse and growing audience. This round of investment will also support TPP’s plans to produce high quality audio experiences both digitally and offline, further solidifying its position as a leader in audio-first content production.

Ahmed Tarek Khalil commented on the investment: "I am excited to support TPP in its quest to dominate the podcasting space in the MENA region and beyond. Their creative vision and commitment to quality make them a standout player in the industry, and I am confident in their potential to achieve remarkable growth."

Ahmed Luxor, CEO and Co-founder IMP, added: "We believe in TPP’s innovative approach and their ability to connect and engage with audiences through compelling storytelling. Our investment is a strategic move to back a company that we see as a pivotal force in the evolving media landscape."

Building on the momentum from the previous funding announcement, this new round of investment not only closes TPP's pre-seed round on a high note but also sets the stage for future growth and success.