Dukkantek, a leading cloud-based POS and retail management software in the MENA region has announced a strategic partnership with Lezzoo, a Y Combinator-backed Superapp based in Iraq. This collaboration aims to transform Iraq's food and beverage (F&B) supply chain by creating an end-to-end digital ecosystem for small-to-large retailers, enabling them to scale their operations and operate more efficiently.

Lezzoo, which recently expanded into the B2B marketplace, connects Iraqi retailers with suppliers. By combining the technology of both Dukkantek and Lezzoo, this partnership establishes a digital infrastructure for retailers, particularly in the F&B sector. The long-term goal is to make Dukkantek and Lezzoo integral components of Iraq's entire supply chain.

Sanad Yaghi, the CEO of Dukkantek: “I am super excited to work with Lezzoo as we continue to expand and deliver a comprehensive, user-friendly experience that caters to the evolving needs of MSMEs. Together, Lezzo and Dukkantek are bigger than the sum of the parts; we are committed to setting new benchmarks in the e-commerce and on-demand services industry while driving positive change in the communities across Iraq. By combining our expertise, we will empower local businesses to thrive in the digital landscape and provide customers with a convenient, reliable, and secure platform to meet their shopping and delivery needs.”

Adarsh Bhatt, the Chief Business Officer of Dukkantek, noted that “Dukkantek places a strong emphasis on strategic partnerships as a cornerstone of our growth strategy, recognizing the value of combining expertise and resources to drive mutual success. Our commitment to efficient expansion enables us to continuously enhance our offerings and extend our reach, fostering a thriving ecosystem that benefits our partners, customers, and stakeholders alike.”

Since launching in 2021, Dukkantek has rapidly expanded into seven countries within 18 months, with Iraq being its eighth market through this partnership. After closing a $10 million pre-Series A funding round, Dukkantek is focusing on becoming the core retail operating system for the MENA region and beyond.

Yadgar Merani, the CEO of Lezzoo, said, "Dukkantek and Lezzoo share a common vision and we are passionate about the problem we are solving. Our visions are well-aligned, and we are confident that our partnership will develop a sustainable foundation for the country's retail sector. Apart from our technology solutions and capabilities, we also believe this collaboration will further integrate MENA startups with Iraq, unveiling the market fundamentals and opportunities of the Iraqi market."

Lezzoo has been expanding its service offerings and leveraging its merchant network, recently acquiring Saydo, the first B2B food marketplace in Iraq. Currently operating in four cities across Iraq, Lezzoo is on a mission to build a digital food supply chain for the country.

The strategic partnership between Dukkantek and Lezzoo has the potential to unlock new opportunities for businesses in Iraq and strengthen the region's retail ecosystem. As both companies continue to innovate and expand, their collaboration will pave the way for a more efficient, digitally connected F&B supply chain that benefits retailers and consumers alike.