• Belgium-based business communications provider Dstny, has acquired Egypt and UK-based Tactful AI for an undisclosed sum.
• Founded in 2016 by Mohamed Elmasry, Sherif Khairalla and Mohammed Hassan, Tactful offers an AI software solution that enables businesses to manage the customer experience across all touchpoints.
• The transaction is expected to help Dstny utilise Tactful’s AI stack to enhance its customer experience operations. 

Press release

Dstny, the European leader in business communications, announced the acquisition of Tactful AI, a technology start-up based in the UK and Egypt, that provides a cutting-edge intelligent customer experience platform. The acquisition extends Dstny’s products portfolio and helps companies enhance customer engagement operations across modern digital and traditional voice channels.

“With Tactful onboard, we are not only strengthening ourselves with next-generation Customer Engagement technology, we are also adding an excellent team to our group,” says Daan De Wever, CEO Dstny Group.

As competition increases, businesses have to differentiate on the basis of customer experience. Founded by Mohamed Elmasry, Mohammad Hassan and Sherif Khairallah, Tactful’s Unified Customer Experience Platform (UCX) is an AI and data-centric solution that empowers business users to manage, engage and understand the customer journey across multiple touchpoints. It includes a complete omnichannel digital contact centre, multilingual conversational chatbots, and conversational analytics.

“Tactful and Dstny share the same vision to bring employees and customers together through interactive communications tools.  We both believe we can positively impact people’s lives even better together. By joining Dstny, we are excited to accelerate our go-to-market strategy and bring even more value to our customers,” Mohamed Elmasry, co-founder, and CEO of Tactful AI.

With the out of the box, no-code AI-powered automation engine, any organisation can employ AI and data in their customer experience operations with minimum effort regardless of its technical capacity.

“Our M&A strategy is all about product and revenue synergies, not cost synergies like you often see elsewhere. In that way, we grow faster as joint companies, and our customers get access to more and better products much faster. Tactful is a perfect match in every way, and we are excited to start working together,” says Chris Parker, Dstny Group.