UAE-based e-commerce platform Sprii.com has raised a further $8.5 million in its Series A funding that it will use to accelerate its expansion across the Middle East and invest in new technology and recruitment to enhance its customers experience.

To date, the company has raised $13 million in investment.

Sprii is an online marketplace which connects mums to their favourite global brands. It does not manage inventories directly, instead the site connects directly to partner inventory and provides customer support.

“The first six months of 2019 have exceeded our expectations,” said Sarah Jones, founder of Sprii. “We have launched a new application, opened our operations in Saudi and have now finalised our funding round early, which will allow us to continue to deliver on our promise to our loyal customers.”