The Moroccan co-working space New Work Lab has launched a new meetup called Pitch Lab, giving entrepreneurs the opportunity to pitch their startups to an audience of potential investors, their peers, and curious onlookers.

Last Tuesday, during the first five minutes of the first Pitch Lab, four startup founders pitched their concepts. Afterwards, each had five minutes to answer questions from the audience.

The real value of a co-working space is its capacity to facilitate a startup ecosystem. It also has the capacity to become a headquarters, providing an inspiring venue for meetings, creating partnerships and exchange, stimulating creativity, and allowing entrepreneurs to learn from the experiences of others. With good community participation – and a little luck – New Work Lab and Pitch Lab have the potential to take the Moroccan startup ecosystem to new heights.

Silence during the pitches!

Despite the rainy weather, dozens of startup afficianados were in attendance. Among them were:

• ZeroIntruders, created by Ali Dahmani, is a personal identification program that adds a timing component to passwords, making it more difficult for them to be compromised. The team already has the technology; next they need to find clients, like computer security and electronics companies.
   
• MySportner is a mobile application dedicated to amateur athletes. It helps individuals who are practicing the same sport in the same city or neighborhood to get in touch and train together. MySportner CEO, Kenza Bennani, took advantage of the pitch to present their business model, which relies mainly on targeted ads for sports equipment.
   
• Le Cercle de la conciergerie is a private concierge service for real estate companies to offer to their clients, explained the founder Ismail Bargach. A customer relationship management system and a mobile application are also available.
   
• Kezako, created by Youssef Ghellam, is an e-learning platform for primary and secondary students. Based on a freemium business model, Kezako offers free videos and (paid) private lessons for individuals and private schools.

After the four pitches, the public chose MySportner as the startup of the month. 

New Work Lab is already planning the second edition that will take place on December 17.

Were you there? What did you think of these startups?