How to Optimize Your Facebook Presence for Graph Search
Facebook is gearing up to release its new Graph Search
technology. Currently in beta for English speaking users, this
will help people find just about anything on Facebook in a unique
way. Here are some ways to optimize your presence on Facebook so
you and your business can be discovered by more people (if you
choose, of course).
Include the things you want to be discovered for in your
profile.
Do you want someone to discover your Facebook profile because you
are an entrepreneur in Florida? Then make sure you update your
profile to include your current hometown and note that you are an
entrepreneur, preferably in the Work and Education section.
Facebook Graph Search will let people query things like
Entrepreneurs in Florida to find new people to connect with. Who
knows, it may become the next way that investors find new
opportunities to take part in.
For local businesses, it’s all about location.
If your business is local such as a restaurant, retail store,
service provider, etc., then you need to make sure your business is
set up as a local page. If you didn’t do this to start with, you
can usually change your Facebook Page’s category by going to Edit
Page > Update Info.
Once you do have a local page, make sure to add your address, phone
number, and business hours to it. This way, people using Facebook
Graph Search to find a Chinese Restaurant in Daytona Beach can find
your business quickly.
Start increasing your fan base.
Another interesting
functionality about Facebook Graph Search will be the ability to
search for stores my friends like, restaurants my friends like,
books my friends like, etc. What does this mean for your business
or product? Not only does it mean you need a Facebook Page, but you
need fans. Not just any fans- relevant ones, which are fans in your
region as well as fans with similar interests.
So how do you build up this fan base? Firstly, you can’t buy fans.
Period. If you’re not having luck through organic means like
adding
a like box for your Facebook Page on your website and
encouraging others to like your page using business cards and other
offline marketing materials, then your next best bet is through
Facebook
Advertising. If you already have a lot of fans, then you can
use the Sponsored Stories to create ads that will allow friends of
fans of your page to like your page as well.
If you don’t have a lot of fans just yet, you can use the general
advertising options to target Facebook users with specific
demographics and interests to see your Facebook Page ad.
Make the right friends on Facebook.
Facebook Graph Search will allow people to find connections based
on common denominators. If an entrepreneur is looking for other
entrepreneurs to connect with, they might look at who they are
already friends with first and search for people who are friends
with those friends to find more. For example, they would search for
people who are friends with John Smith, Jane Smith, and Joe
Smith.
Hence, if you want to be discovered in that type of search, you’re
going to have to make some friends. Some great ways to do this is
by interacting with the right people on other platforms first, such
as their startup blog or Twitter account. Then, once you know that
those people would recognize you, connect with them on
Facebook.
Another way to find people to connect with with similar interests
and ventures is through Facebook groups.
Find groups for entrepreneurs, startup owners, and small business
owners. Join them and participate in them. Then start connecting
with individual members.
These are just a few ways to prepare for Facebook Graph Search.
What other ways are you preparing? Please share in the
comments!