The Entrepreneurs of the Week today are Nadia and Hind Wassef, co-founders of Diwan Bookstore in Egypt, and Endeavor Egypt entrepreneurs. Launched in 2002, Diwan Bookstore aims to to encourage a culture of reading and research. Today, the company is at a crossroads says Hind Wassef- "is the future of bookstores focused on e-books?"

The two Wassef sisters managed to launch 10 branches of Diwan accross Egypt, 10 years after the first one. The main reason behind Diwan's success is its consumer-driven approach, says Nadia Wassef. "We listen to our customers and provide them with the services they really need, whether it is in the kind of books or music."

"Hardwork and innovation are key elements today's entrepreneurs must not ignore at all. We do not need more imitation on the market, but new and unique products," Hind advices young Egyptian entrepreneurs.