This week's entrepreneur of the week is Shashi Menon, founder and CEO of Nervora, a Dubai-based digital content company that helps premium global publishers like Condé Nast and Hearst reach an audience in the Middle East.

Menon discusses how he landed his first big deal, what kinds of regional advertising companies Nervora connects to, and what types of specialized ad products it builds. Finally, Menon discusses yesterday's launch of Style.com Arabia and how a team of fashion experts at Nervora will create the site's content and generate buzz. 

Scan to 00:32 to hear about how he landed his first big client.

At 1:29, he discusses bringing global brands to the middle east.

At 2:55, he explains what types of advertising content brands seek.

At 4:20, he discusses Nervora's major challenges.

Finally, plan to 5:08 to hear about how Nervora will manage new regional fashion portal Style.com Arabia.