Startup Tob Turba Wins Fikrati Competition in Egypt
Tob Turba Madghout (Madghout stands for compressed) won the first prize in the 'Fikrati' (my idea) competition organized by the Entrepreneurship and Innovation Progam (EPI) and hosted by the American University of Cairo’s Business Faculty.
The panel of 13 judges included Endeavor executive director Ahmad Bidawi, and
Hiba Habchi of Flat6 Labs, in addition to four university professors
from AUC.
Contestants received an intensive five-day training in team
building, crafting a business plan, design, innovation,
inspiration, leadership, management, in addition to some legal and
financial workshops before the final round of the competition. The
training was jointly given by academics, practitioners, and
entrepreneurs.
The final round included 43 contestants out of 350 ideas submitted by students from universities across Egypt. Most submissions were related to empowering marginalized groups in the country, addressing social issues, and the improving tourism, housing, theater, e-commerce and transportation industries.
The Tob Turba Madghout team of 8 members received 50 thousand
Egyptian pounds (more than US $8,000) and will be incubated next
semester by the American University of Cairo. Their product idea is
compressed “tob” (tiles and bricks) made primarily of clay soil,
offering an eco-friendly, cheap and energy-saving building
material.
Simu World and Theradolls each placed behind Tob Turba Maghdout in
the competiton. Simu World is a medical simulation system dedicated
to help health practitioners monitor heart rate irregularities.
Theradolls specializes in designing dolls to help children overcome
trauma and other their psychological issues. Both teams won a prize
of 10 thousand Egyptian pounds (around US $1500). Chams, an
innovative solar energy system startup, was also nominated to run
for the International Challenge Competition by Intel Global
Challenge in San Francisco this year.
The Nahdat al Mahrousa association presented the “Best Idea” award
to Bayt al Saada (Happy House) that offers products and services to
handicapped customers. Recycle Egypt won the “Green Idea” from
Nahdat, recycling garbage with profit gains to garbage collectors.
20 teams received the Dale Carnegie Prize and 10 will benefit from
free English language courses at the Berlitz Language School.
At the event, Dr. Sherif Kamel, Dean of the Business Faculty at
AUC, explained that investing in promising young entrepreneurs is
Egypt’s guarantee for a better future. “We are looking for the one
idea that will instigate change in Egypt. We have to look beyond IT
innovations and focus instead on health, education, commerce,
agriculture and media.”