du is pleased to announce that it is joining forces with Wamda, the enabling platform for MENA entrepreneurs, for its innovative reality television show, ‘The Entrepreneur’. Wamda will come on board as a Knowledge Partner, to support entrepreneurs throughout the UAE. Applications for ‘The Entrepreneur’ are open until 15 April. Visit www.theentrepreneur.ae for more details.

As a Knowledge Partner, Wamda will mentor and coach participants, and will feature stories from the ground about the individuals’ journeys throughout the competition.  

“’The Entrepreneur’ presents a great opportunity to shed light on the amazing entrepreneurship scene in the UAE. It’s also a powerful means of encouraging an entrepreneurial mindset in the broader population. As Wamda, we are proud to be a partner and are eager to extend our expertise and mentorship to participating startups,“ said Habib Haddad, CEO of Wamda.

“As a leading authority on the entrepreneurial scene in the region, Wamda is a very welcome strategic partner for ‘The Entrepreneur’. We are pleased to have them aboard, to offer the relevant and essential knowledge to the participants of the show,” said Farid Faraidooni, Chief Commercial Officer, du. “Wamda itself is a true example of what entrepreneurs in the MENA region are capable of achieving, and will be an encouraging and inspiring role model for ‘The Entrepreneur’ participants.”

du has also now announced global professional services organisation Ernst & Young as the exclusive advisor for the show. Ernst & Young will  review the winning applicant’s business plans and make suggestions on how to help develop the business further, providing 10 days of support to the winner over a period of 12 months.

Other strategic partners for du’s ‘The Entrepreneur’ include official broadcaster Dubai One, and production partner Sony Pictures Television Arabia. Entries for ‘The Entrepreneur’ are now open. The show will be aired on Dubai One later this year.