At the MIT Enterprise Forum Arab Business Plan Competition Workshop in Abu Dhabi, Mustafa Nabulsi of KAUST-incubated startup Acadox, a semi-finalist in the competition, describes how he and his co-founders built the online learning management platform to assist students and teachers in universities in Saudi Arabia, with plans to scale regionally and internationally. For more on Acadox, see Nabulsi's written account of how his team came together and executed on their idea.